A carriers page that names your appointments
Updated easily as carriers are added or dropped, one of your monthly revisions.
Independent agency website design has to explain choice, since that is the whole reason you exist.
An independent agency's advantage over a captive office or a direct writer is choice, several carriers instead of one, and a website that never says so out loud is wasting its strongest argument. Independent agency website design puts carrier appointments, the ability to shop a renewal across markets, and the agency's own judgment about which carrier fits which risk, front and centre, rather than reading like a generic small business site that happens to sell insurance almost as an afterthought.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Name the carriers, where it is allowed
A carriers page listing every appointment, with a short line on what each one tends to write well, tells a shopper something a captive office's website structurally cannot say, since a captive agent has one carrier and one story to tell regardless of the risk in front of them. We build this page to update easily as appointments change, and every line-of-business page names the carriers that quote that line specifically, so a homeowner reading the homeowners page sees which markets the agency can actually shop for them before they even fill in a form.
Design around "we shop it for you," not just "get a quote"
A generic "get a quote" button undersells an independent agency's actual value, which is comparing options rather than presenting one price the way a direct writer's site does. Headlines and page copy are built around the shopping and comparison story: multiple carriers, one application, and a producer who knows which market tends to fit which situation based on experience rather than a script, which is a stronger and more differentiated message than a captive agent or a direct-to-consumer site can credibly make to the same shopper.
A form that captures enough to actually shop the market
Because an independent agency is placing the risk with one of several carriers rather than one fixed insurer, the quote form can ask slightly more than a captive agent's might need, enough for the producer to know which two or three markets are worth approaching first rather than guessing after the fact. We build that logic into the form per line rather than using a generic short form that undersells the shopping-around service the agency actually provides once a submission lands on a producer's desk.
- A carriers page that updates easily as appointments change
- Copy built around comparison and choice, not a single quote
Still fully managed, still fast, still built to rank
The independent positioning sits on top of the same foundation as every plan: a page per line, a page per town, 90+ PageSpeed and hosting on Cloudflare with nothing itemized separately. Being independent changes the story the site tells and the emphasis of the copy on every page, not the technical or SEO fundamentals underneath it, which stay identical across every plan and every kind of agency we build for regardless of positioning. You still get 5 revisions a month to keep the carriers page and every line page current as your appointments change.
What you get
Copy built around comparison
The site argues "we shop it for you," the strongest thing an independent agency can say.
Forms that support shopping the market
Enough detail for a producer to know which two or three carriers to approach first.
Line pages naming which carriers quote each one
A homeowner sees which markets you can actually shop for their line.
Requests into your AMS, tagged by line
Same integration standard as every plan, built around your independent workflow.
90+ PageSpeed
The positioning is different; the speed and hosting foundation is not.
Questions about Independent agency website design
Should we list every carrier we are appointed with?
Generally yes, subject to any restrictions your carrier agreements place on how they can be named or described. We build the carriers page to be easy to update as appointments change, and phrase each entry to describe what the carrier tends to write well without stating rates or eligibility.
How is this different from a captive agent's website?
A captive agent website sells one carrier and mostly needs to explain that carrier's products. An independent agency site has to explain and sell the value of choice itself: multiple markets, one application, and a producer picking the right fit, which changes the whole framing of the homepage and the line pages.
Can the site handle both personal and commercial appointments?
Yes. The carriers page and line pages can reflect different appointments for different lines, since many independent agencies hold different market access for personal versus commercial business.
Does naming carriers help or hurt SEO?
It generally helps, since it adds specific, factual content a generic competitor site would not have, and it matches what a shopper researching a specific carrier by name might search for.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@getinsurancewebsite.com and a person replies within one working day.