A commercial lines website that starts BOP and workers comp quotes
A commercial lines website converts when a business owner searching for coverage finds a page written for their industry, not a generic business insurance list, and can send the handful of details a producer needs to start a submission. We build industry and line pages, a submission-ready quote form, and manage the site so producers spend their time on the accounts.
What usually goes wrong for commercial lines agencies
- The site says "business insurance" and stops, so a contractor, a restaurant owner and a trucking company all see the same page and none of them see themselves.
- Producers spend the first call collecting revenue, payroll and location details the website could have asked for, so every lead costs an extra hour before it is even a submission.
- Workers comp, general liability and commercial auto have no pages of their own, so the agency is invisible for the searches owners actually type.
- Referred owners visit the site to check the agency out, find a home page built for households, and quietly call the broker their accountant mentioned instead.
The pages your site will carry
Each one written for search and for a phone, each with the next step on it.
- 01Home
- 02Business owners policy
- 03Workers compensation
- 04General liability
- 05Commercial auto and fleet
- 06One page per industry you write
- 07Certificates and claims
- 08Request a quote
Quote request form for commercial lines
A form that produces a usable first submission. It asks for the business type, the number of locations and their addresses, the revenue band, employee count for workers comp, the current carrier and renewal date, and which coverages the owner wants quoted. It skips loss runs and supplementals, which producers collect once the account is engaged. Each submission lands in your AMS or CRM tagged by industry and line.
A quote request is not a quote, an application or a binder. Nothing is in force until a licensed producer and a carrier bind it.
Three ways to run it
Same site on every plan. The larger two add the AI Engine and the Content Engine. The $697 build fee is invoiced only after launch.
- Single LineThe website, fully managed Live in 7 days
- Multi-LineEverything, plus the AI Engine Live in 10 days
- Agency BookEverything, plus the Content Engine Live in 15 days
Questions from commercial lines agencies
Can the site have a page for each industry we specialize in?
Yes, and industry pages are the core of a commercial lines site. A page for contractors, one for restaurants, one for trucking, each naming the coverages that industry usually needs and the questions an owner should expect on a quote. We write them from what you tell us about your appetite, and they carry the same quote form so an owner never has to hunt for it.
Our producers want detailed submissions. Will a short form annoy them?
The form is short for the owner and structured for the producer. It collects the fields that let a producer decide whether the account fits and open a submission, and it lands in your AMS or CRM as structured data rather than a paragraph. Loss runs, supplementals and financials are requested by the producer on the first call, which is where they belong.
Can owners request a certificate of insurance through the site?
Yes, a certificates page explains what an existing client needs to send and gives them a short request form that routes to your service team, separate from new business. It keeps certificate traffic out of the quote pipeline and gives your clients a page they can bookmark. The page never issues certificates itself; your team does that in your management system.
Which plan fits a commercial-only agency?
Most commercial agencies start on the Multi-Line plan because the AI receptionist qualifies inbound calls and texts before a producer picks up, and agencies with several industry niches choose Agency Book for the extra article volume that ranks each niche. The pricing page compares all three, and the build fee on every plan is invoiced only after the site is live.
See it built for commercial lines.
A live walk-through, on your screen, of the site you would get: your lines, your towns, your quote form.