Everything in a GetInsurance insurance agency website
11 features. Everything below the AI Engine ships on every plan; the AI Engine is on Multi-Line and Agency Book, the Content Engine on Agency Book only.
Quote request forms per line of business
One short form per line, asking only what the carrier needs, pushed into your CRM or AMS.
- Single Line
- Multi-Line
- Agency Book
Why one form per line instead of one form for everything
A single "get a quote" form collects the wrong information for every line and the right information for none. A homeowner does not know why you are asking for a VIN, and a contractor wanting a BOP does not want to type in the year their roof was replaced. We build a separate form for each line you write: personal auto, homeowners, renters, umbrella, BOP, commercial auto, general liability, workers comp, life, Medicare supplement and group benefits. Each one opens from the page about that coverage, so the visitor is already in the right frame of mind when they reach it. Shorter forms get finished, and finished forms are what your producers can actually work.
What the form asks, and what it deliberately leaves out
Each form asks only what a producer needs to open the quote in the carrier portal, and nothing that can wait for the follow-up call. For personal auto that is the drivers, the vehicles, the garaging ZIP and the current carrier. For a BOP it is the business type, location, revenue band and whether they own or lease. We never ask for a Social Security number, a date of birth on a public form, or a prior claims narrative, because those questions cost you the submission and belong in a secure conversation. You review every field before launch. If a carrier you write needs one more piece of information to start, we add it in the next revision.
Where the request goes the moment it is sent
The request lands in the system your agency already runs on, tagged by line and by the page it came from. We connect to EZLynx, HawkSoft, AMS360, Applied Epic, HubSpot and GoHighLevel, by direct API where one exists and by Zapier or Make where it does not. The producer on duty gets an email and a text within the minute, with the full submission in the body so they can call back without opening anything. The visitor sees a plain confirmation that names your agency, says who will call, and gives a phone number in case they would rather not wait. Nothing is re-keyed and nothing sits in an inbox nobody checks after five.
Pages that open before the visitor gives up
Static, hand-built pages served from Cloudflare's edge, 90+ PageSpeed guaranteed.
- Single Line
- Multi-Line
- Agency Book
Why speed is the first feature on an agency site
A quote request only happens if the page opens while the visitor is still interested. Someone who just got a renewal notice in the mail is comparing you against the carrier's own site and a national direct writer, and both of those load fast. We build every page as static, hand-coded HTML, ship almost no JavaScript, and serve it from Cloudflare's edge so it is close to the visitor wherever they are. There is no page builder loading forty plugins, no theme waiting on a font server, and no slider script blocking the form. The site is fast on the day it goes live, not after someone audits it a year later.
What the 90+ PageSpeed guarantee covers
We guarantee a Google PageSpeed score of 90+ on mobile and desktop for every page we build and host, and we fix it at no charge if a page we control drops below that. That covers the pages, the images, the fonts and the forms. It does not cover a third-party widget you ask us to add against our advice, such as a heavy chat script or a rating carousel, and we will tell you before adding one what it will cost the score. The number is checked on the live site, not on a staging copy, and you can run the test yourself on the day of launch.
A page for every line you write
Auto, home, BOP, workers comp, life, Medicare and more, each with its own quote form.
- Single Line
- Multi-Line
- Agency Book
Which lines get a page
Every line you actually write gets its own page, not a paragraph on a shared "coverages" page. For a typical independent agency that means personal auto, homeowners, renters, condo, umbrella, motorcycle and boat on the personal side, and BOP, commercial auto, general liability, workers comp, commercial property and professional liability on the commercial side. Life, health, Medicare and group benefits get pages where you write them. You tell us the list on the onboarding call. If you add a line later, a new page is a single revision, built and live within the usual turnaround, with its own form and its own place in the navigation.
What each page says
Each page answers three questions in plain language: what the coverage does, who it usually fits, and what we need from you to start a quote. It is written in general terms, the way a producer would explain it across a desk, and it never states a rate, promises eligibility or tells the visitor what to buy. Those are decisions for a licensed producer and the carrier. The page ends with the quote form for that line, so the visitor who has just read what a BOP is can ask for one without hunting for a contact page. Where it helps, we add a short section on what commonly goes wrong with that coverage, written as general information.
Why this is how an agency ranks for the searches that matter
A page per line is how an agency shows up when someone in your town searches for a specific coverage rather than for your name. Search engines rank pages, not agencies, and a single "insurance" page cannot rank for workers comp and homeowners and Medicare at the same time. Each line page carries its own title, its own description, its own headings and its own structured data, so it can be found on its own. Crossed with your location pages, that gives the site a real footprint for the searches a producer would want to win, without any of the thin, repeated pages that get a site filtered out.
A page for every town and county you serve
Local pages crossed with your lines, aligned with your Google Business Profile.
- Single Line
- Multi-Line
- Agency Book
How location pages bring in local quote requests
Location pages are how an agency in one office gets found by people in the six towns around it. Each page is written for a real place you serve: the town or county name, the kinds of households and businesses there, the lines you write for them, and how to reach the office that handles them. We do not swap a town name into a template and publish it twenty times. Each page gets its own copy, so it reads as something a producer who lives nearby would write. When a visitor searches for coverage in their town, the page that answers them is the one with the form on it.
Keeping the pages consistent with your Google Business Profile
Your location pages carry the same agency name, address, phone number and hours as your Google Business Profile, because a mismatch between the two is the fastest way to lose the map listing. We check the profile during onboarding and set the pages to match it, including the service area you have declared there. If you move, change hours or add a second office, one revision updates the pages and we remind you to update the profile the same day. The pages also link to the profile so a visitor can read reviews or get directions without leaving the path to the quote form.
Carrier and coverage pages that build trust
A page per featured carrier, a claims-contact directory and billing links, in general terms.
- Single Line
- Multi-Line
- Agency Book
What a carrier page does for an independent agency
A carrier page shows a visitor that you place business with companies they recognize, and it does so without quoting a single rate. For each appointed carrier you want to feature, we write a short page in general terms: who the carrier is, the lines you place with them, and how a policyholder reaches them for claims and billing. It never says one carrier is cheaper, never states who qualifies and never implies an offer of coverage. Those pages also give your existing clients a reason to come back to your site instead of calling the office to ask for a phone number, which keeps your producers on quotes.
The claims and billing directory
The claims and billing directory puts every carrier's claims line, billing line and policyholder portal on one page, sorted by carrier name. A client with a fender bender at nine at night finds the right number in seconds instead of leaving a voicemail you have to return in the morning. Each entry is a short block: carrier name, claims phone, billing phone, portal link. We keep it current as a standing part of your weekly updates, so when a carrier changes a number or moves its portal, the page follows within the turnaround. It is the most visited page on many agency sites, and it costs you nothing to keep it right.
Every quote request lands in your CRM or AMS
Field mapping, tags by line and source, instant email and SMS to the producer on duty.
- Single Line
- Multi-Line
- Agency Book
Which systems we connect to
We connect to the management system or CRM your agency already runs: EZLynx, HawkSoft, AMS360, Applied Epic, HubSpot and GoHighLevel are the ones we see most, and any system with an API, a Zapier connector or a Make connector works the same way. You do not change systems to work with us. During onboarding we ask which one you use, who has admin access, and where a new prospect should land, and we build the connection before launch. If the agency runs on a spreadsheet for now, the request can go to a shared inbox and a Google Sheet until you pick a system, and we move it over when you do.
How fields are mapped so nothing is re-keyed
Each quote form field is mapped to a named field in your system, so a producer opens the record and sees drivers, vehicles, addresses and coverage interest already in the right places. The line of business and the page the request came from are written as tags, which lets you report on which lines and which towns the site is actually producing. If your system has custom fields for a carrier's intake, we map to those too. You approve the mapping on a test submission before launch. When you add a field to a form later, we add it to the mapping in the same revision.
Who gets told, and how fast
The producer on duty gets an email and a text the moment a request is submitted, with the full submission in the message so they can dial back without logging in. You choose the routing: one person, a round robin by line, or personal lines to one desk and commercial to another. Out-of-hours requests can go to a different producer or wait for the morning, whichever you prefer. The visitor gets an immediate confirmation that names your agency and says who will call and when. Speed of first contact is the single biggest thing an agency controls once the request is in, and this makes it a habit rather than a hope.
Want to see these on a site built for your agency? A demo takes half an hour and happens on your screen.
Book a demoWeekly updates and 5 revisions a month
5 revisions a month included, then $20 each, turned around in 2 to 5 working days.
- Single Line
- Multi-Line
- Agency Book
What a revision is, and what usually gets changed
A revision is any change request you send us, with no limit on how much goes into it. 5 revisions a month are included on every plan, and after that each additional one is a flat $20, with no hourly billing anywhere. The requests we see most from agencies are practical: a new producer joins and needs a bio and a photo, a carrier appointment changes and the carrier page needs to follow, office hours shift for a holiday, a new line is added and needs its page and form. You send the change by email in your own words. You never log in to anything, and nobody at the agency needs to learn a page builder.
How quickly a change goes live
Every revision is completed within 2 to 5 working days of receiving everything we need from you, and small ones are usually live sooner. We confirm the request the same working day, tell you if anything is missing, and send you the link when it is published. Changes that affect a claim of fact about your agency, such as a license number, a carrier list or a service area, are read back to you before they go live so nothing wrong is published. Beyond your requests, we make our own weekly pass over the site for broken links, outdated numbers and search improvements, and note those in a short monthly summary.
Researched articles every week
2 researched articles a week, 3 on the top plan, 2,500 to 3,200 words each, with cited sources.
- Single Line
- Multi-Line
- Agency Book
What we publish and how often
We publish 2 researched articles a week on the first two plans and 3 a week on the top plan, each 2,500 to 3,200 words, under the name of one of your producers or the agency. Topics come from what people in your area actually search before they ask for a quote: what a BOP covers for a landscaping business, how umbrella coverage sits over auto and home, what to gather before a Medicare supplement conversation. Each article carries a table of contents, cited sources, a short FAQ and a link to the quote form for the line it discusses. You approve the topic list at the start and can swap any topic with a note.
Why the articles are general information and never advice
Every article is written as general information for readers and never as coverage advice for a specific person, because that advice is yours to give as a licensed producer and ours to stay away from. The writing describes how a type of coverage generally works, what commonly goes wrong, and what a producer will want to know, and it always points the reader back to a conversation with your agency. We do not state rates, do not promise eligibility and do not compare carriers by price. Every figure in an article is tied to a named source you can check, and the article says so where the subject calls for it.
Managed Cloudflare hosting with nothing itemized
Domain, SSL, backups, uptime and security headers, all inside the monthly fee.
- Single Line
- Multi-Line
- Agency Book
What is inside the monthly fee
Hosting on Cloudflare, an SSL certificate, daily backups, uptime monitoring, security headers and the domain itself are all inside the monthly fee, and none of it appears as a line item. We register a domain for you at no charge, in your name, or point the one you already own. There is no separate hosting invoice, no renewal surprise in eleven months and no upsell for a "pro" tier of the same thing. If the agency cancels, the domain stays yours and we hand over an export of your content within the notice period. The site is a fixed cost you can put in a budget and forget.
Why there are no plugin updates to worry about
There is nothing on the site for you to update, because the site is static HTML with no plugins, no theme and no database to patch. That removes the most common reason an agency site goes down or gets defaced: a plugin nobody updated since the site was built. Security headers are set at the edge, the certificate renews itself, and backups are taken on every change so a bad revision can be rolled back in minutes. If Cloudflare has an incident, we tell you what happened and what we did. Nobody at your office is ever asked to log in and click "update now".
The AI Engine
AI receptionist, site chat and SMS, Messenger and Instagram agents that take quote details and book calls.
- Single Line
- Multi-Line
- Agency Book
What the AI receptionist does on the phone
The AI receptionist answers the agency line when nobody can, takes the caller's name, the line they are calling about and the details a producer needs to start, and books a callback on a producer's calendar. It answers plain questions about hours, location, which lines you write and how claims are reported. It is available on the Multi-Line and Agency Book plans, and text messaging requires A2P 10DLC carrier registration, which we file for you. After each call you receive a short call-analysis PDF: who called, what they wanted, what was captured and what the next step is, so nothing said on the phone is lost between the call and the quote.
Site chat and messaging on SMS, Messenger and Instagram
The same agent runs the chat window on the site and replies on SMS, Facebook Messenger and Instagram, so a prospect who starts on a social post ends up in the same quote queue as one who filled in a form. It asks the same questions as the matching quote form, in conversation, and writes the answers into your CRM or AMS with the source tagged. Conversations are handed to a producer as soon as the prospect asks for one or the agent reaches the edge of what it is allowed to say. Every transcript is kept against the contact record, so the producer picks up where the conversation left off.
What the agents are configured never to do
The agents are configured never to quote coverage, state a rate, say whether someone qualifies or recommend what to buy, and to hand anything that would amount to advice straight to a licensed producer. They describe the agency, capture details and book conversations. That boundary is written into the scripts, which you review and approve before launch, and it is tested with the questions a prospect actually asks. If a caller asks whether their roof is covered, the agent says a producer will answer that and books the call. You remain responsible for the consent, opt-out and record-keeping rules that apply to your own client communications; we set the agents up to make that easy.
The Content Engine
3 articles a week, 3 social image posts a week, 2 reels a week and a managed Google Business Profile.
- Single Line
- Multi-Line
- Agency Book
What the Content Engine adds on the Agency Book plan
The Agency Book plan raises the article count to 3 a week and adds 3 social image posts and 2 short reels a week, all drawn from the same topic list so the site, the feed and the map listing say the same thing. The social posts are built for Facebook, Instagram and LinkedIn in your colors, and each one links to the article or the quote form it was made for. Reels are short, captioned and written to be read with the sound off. You see everything in a shared folder before it is published and can pull anything with a note. Nothing goes out that mentions a rate, a carrier comparison or an eligibility promise.
A Google Business Profile that stays alive
We manage your Google Business Profile as part of the plan: weekly posts, photo updates, hours and holiday changes, service lists that match the lines on your site, and answers to the questions people leave there. A profile that has not been touched in months tells the map it is not worth showing. We also draft replies to reviews for you to approve, in your voice, and never post one without your say-so. The profile links back to the matching line and location pages, so a search that starts on the map ends on the page with the quote form. It is the part of local search that is easiest to forget, and it is now somebody's job.
Every feature, on a site built for your lines.
A live walk-through on your screen of the site you would get: your lines, your towns, your quote forms. Plans $127 a month, the $697 build fee invoiced only after launch, live in 7 days.